Toyota Raises Revenue Forecast Despite Tariff Headwinds
Toyota Motor Corporation revised its full-year revenue projection upward to ¥49 trillion ($318.8 billion), signaling confidence despite mounting tariff expenses. The automaker absorbed $2.93 billion in Q2 duties, bringing its fiscal 2025 total near $10 billion. Shares climbed 2.4% to $204.00, demonstrating investor Optimism amid currency fluctuations and a 27.4% operating income decline.
The company's GRIP anime campaign underscores its global branding strategy, while hybrid vehicles now constitute half of total sales. Toyota's resilience highlights the automotive sector's ability to navigate trade barriers through pricing power and product mix adjustments.